1 Choosing the wrong subjects...

Easily the most common mistake I see in project management blogs is businesses no longer writing on subjects relevant to their readers. They’re now not using their blog to reply to questions their prospects have as they navigate their manner through a buy decision. Instead, these organizations use their weblog to talk about themselves. They write content that would be more appropriate as business news than as informative content. And for the majority of things, your target market doesn’t care who got promoted to VP of Sales or Which sports team you supported. These types of things are not what leads your prospects closer and closer to making a purchase decision!

So what’s the fix?

Talk with your sales people. What questions do potential clients typically ask? What are the number one concerns about your product that scare them away from purchasing it?

For notion, test out 17 Business Blog Topics Your Audience Wants You to Write...

2 Not publishing frequently (or continuously) enough

If you’re going to blog, you need to do it right.

Creating high-quality, original content that is relevant to a niche audience can be a challenge. The key to standing out in this digital age of copycat companies is to do what successful companies have always done - and that's put time into the quality of your product. In an article for Hubspot, PhD Kate Donovan shares insights with us on what she believes can help make your content come alive:

To do it correctly, you have to continually publish new material.

Why must you submit regularly?

For starters, every blog post your write spreads a lot more out into the world wide web. Your prospects discover and use the internet as a way to find what they’re looking for to answer some questions in their minds. The more questions you can answer that are related specifically to your industry, the more likely it will be that they will continue on visiting your site simply because they want additional information that they think you might have up there. If people come frequently to your site, then search engines like yahoo like google take notice by dropping by and ranking you higher up in their search results for related keywords!Search engines work faster when they find new, fresh content on the page. If your bots are moving slowly, the search engines will send them out more frequently. This means that new content will be indexed faster, and that you'll be able to rank more quickly than if you only update every few weeks or so. And it doesn't really matter which order the updates are in too. For instance:

3 Articles aren’t comprehensive enough...

What is the purpose of a blog? Most blogs are there to inform and build relationships. However, your website search engine optimization isn’t always going to work for you. For example, if someone searches for “your company in Chicago, IL.” Google will serve an ad that appears as your company's URL at the top of it’s results on Google, not a blog post. So what’s the point of building links through your blog when you can’t forward your client leads? When you hire eNews Subscriptions, we inform all clients regarding the appropriate keywords they need to target so that their websites show up in the results when people perform those searches. eNews Subsciptions creates content that includes these keywords - which in turn builds real links to generate real traffic results!

While I’m not against the length of a blog article, I am well aware that long-winded articles are viewed as less attractive by search engines.

There are also statistics to support this. For example, we can use data acquired by SERP IQ and Backlinko. In separate research, they analyzed the average length of content for the first 10 search results for hundreds of thousands of queries and they both discovered that most high-ranking results were close to or over 2,000 words in length.

There’s an assumption that a longer solution is a more entire answer.

So what duration need to you shoot for?

There isn’t one ideal suggestion I can give you, but I can at least offer some insight: you should tell any and all of your clients that their articles need to be at least 750 words long.

For content over 1000 words long, there is a good chance that it will end up on the first page of results under the most related key words and I see those as the best opportunities to generate sales. So if you have written 1700 words or more, I’d say that there about no way your article could fail go being a hit for both you and your readers. The fact is people notice how much effort you put into your articles and that usually never fails to pay off regardless of what niche topic you're blogging about!

4 Not repurposing content...

Let's say you had a superb article that gets lots of visitors and helps convert leads. What else would you be doing with that content? How might those equal thoughts in long print content be converted into new mediums to reach a larger target market?